Acquisition of fresh customers at a rapid rate is not an easy goal to achieve. Our Pay Per Click (PPC) Management services are precisely what you require in order to attain that. To put it simply, PPC Management is the process by which you can advertise your services or business through search engines like Bing and Google. With our expertise, we aspire to make your business appear on the top whenever someone searches for products or services similar to yours.
Our Services
Delhi Digital Marketing Agency offers effective and affordable services for different PPC services preferred by you and also helps in selecting effective business plans as per your business needs.
Key solutions
Key solutions
Generate high-quality traffic and increase conversions:
Fuel your website with high-quality traffic and watch your conversions explode. There are over 3 billion searches every day, these searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business provide solution. Through the use of PPC management services, you can pull new customers to your business immediately.
Get results instantly:
Paid search ads will drive traffic to your website instantly after setup. Unlike organic search listings, you will be on the front page of Google instantly. However, you pay per click on your search ads, so it is important to make sure you are paying for clicks that convert into conversions. In addition, it is even more important that your cost per conversion is not higher than the value of your customers.
Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for businesses like yours, your ads will appear to direct traffic to your website.
Remarketing ads are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.
Google Shopping Ads are used by eCommerce businesses that are selling products online. These ads appear in the search engine results, and typically drives traffic to your website at lower costs.
Our PPC strategy is content-driven. Here’s how the process looks:
Provided it is done well, almost any kind of business can make PPC work for them. A number of digital marketing channels such as search, display, social media marketing, and retargeting are PPC based. Products with a high customer lifetime value, average order value, high margins do well with PPC. Hard-to-find / unique products and retailers with a diverse array of products should also look to PPC for growth.
The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
You should be able to see an impact in traffic from SEM fairly quickly. However, seeing an impact in terms of sales and revenue will take trial and error. It takes time to research for keywords, build a quality score and may need iterations in terms of copy and landing pages. It will take approximately 2-3 months to see results from a PPC campaign.
There could be a number of reasons for your PPC ads not being visible – you may be excluded from the target set, the ads may be disapproved or the campaign budget may be exhausted. There may be limits placed on ads schedule or geographic targeting. Other common reasons may be a low ad rank or quality score, low impression share, or search result ad fatigue.
Cost-per-click can increase due to increased competition for ad space. Within Adwords, the number of advertisers can be found in the auctions insights report. CPC will rise if too many advertisers are vying for the same keywords, especially during specific times in the year such as Black Friday or Christmas. Changes in quality scores, ad copy, or an anomaly in a few keywords can also cause a change in CPC.
